The Creative Professional's Guide to Money (prop) by Ilise Benun

Author:Ilise Benun
Language: eng
Format: mobi, epub
Publisher: Adams Media
Published: 2019-11-13T16:00:00+00:00

CHAPTER 8

TALKING PRICE AND NEGOTIATING

“Money is too important to be left to paper alone (or, heaven forbid, e-mail).”

—CAMERON FOOTE, EDITOR OF THE CREATIVE BUSINESS NEWSLETTER

With the most promising prospects, a moment will come—ideally before you write the proposal—when you will talk about actual numbers. You should have a strong indication that the project, client and budget are a good fit before you put pen to paper. Many creative professionals skip this step completely, instead going directly to writing a full-length proposal.

If you skip the initial money discussion, there may be a price to pay: time wasted on proposals you lose because your price was too high and because you didn't bring it up earlier.

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